How to Use This Powerful Brand, Audience, and Content-Marketing Tool to Grow Your Business
We've been discussing how to use Instagram to increase your business's marketing recently. Instagram isn't just a pleasant app where you can upload food, holiday, and family photos, as many people still assume.
For companies, Instagram has evolved into a formidable brand-building, audience-building, and content-marketing platform. It has around 200 million monthly active users who share 60 million photographs and receive 1.6 billion likes each day.
A word of caution: there are plenty of people that offer to increase your Instagram followers by the thousands, but be wary. To boost your stats, the majority of them use phony accounts generated by bots.
These kinds of followers are worthless. They can even be harmful, attempting to steal your password or images, or infecting your computer with a virus.
These illegal bots account for 28.9% of bots on Instagram, according to data security firm Imperva.
Being true to your business and your audience is the greatest approach to grow your Instagram following.
Here are three suggestions to help you gain genuine Instagram followers:
1. Use Hashtags to Tell a Story
It's excellent to utilize your company's name as a hashtag, but don't stop there.
Leverage extra hashtags that explain the story of the photograph you're posting if you want to use your Instagram posts to gain followers. While sharing posts for things like: You want to generate a dialogue when you're sharing posts for things like:
• Occasions
• Job openings
• Competitions
• New product introductions
@Tostitos is an excellent example of a brand that does this successfully. They utilize the hashtag #GetTogetherAlready to urge people to get together and share their chips, as well as to upload images of their get-togethers using the hashtag.
You may get noticed in Instagram searches and perhaps get followers by utilizing interesting, relevant hashtags.
2. Be inventive
Because Instagram is primarily about photographs, many users regard captions as an afterthought.
Don't forget to add a description to your photograph! Use descriptive language that will engage, inspire, and entertain your followers to increase engagement and encourage sharing.
Here are some suggestions to help you gain Instagram followers with your posts:
• In your caption, ask questions. Write your question at the top of the page so that it is the first thing visitors see.
• Make your post personal. Tell a personal anecdote about yourself or how your product has benefited or inspired others.
• Request that individuals tag others. People who are asked to tag three of their best friends or someone they are grateful for bring in more prospective followers.
The @NatGeo Instagram account is an excellent example of a brand that performs personal posts well.
They make stunning Instagram Stories with educational subtitles to educate users about the condition of animals all around the world.
It's important to remember that while utilizing Instagram posts to get followers, it's all about being genuine. Don't utilize questions in every post, and don't make up a fake personal narrative.
3. Invest in your community
Getting to know your neighbors is one of the finest strategies to increase your Instagram followers.
You can view what's going on around you by heading to the search page and clicking on the Places tab, whether you're making Instagram advertisements or want to promote your event in a certain location.
Enter a location to see geotagged postings for that place. Then go to relevant and recent labeled posts - certainly not those from competitors - and leave a remark or an emoji, as well as follow the individual if you like what you see. Hopefully, this is the beginning of a natural engagement.
You may, for example, enter in your area followed by "entrepreneurs" if you provide life coaching services. Local entrepreneurs may be searching for improved work-life balance, as well as assistance with personal or professional goals. I will encourage you to visit Buy Better Social to get best service.
Similarly, if you have a real location that people have checked into on Instagram, leave a remark on those posters' photos to let them know you're there, and then follow them.
These are some of the greatest techniques to grow your Instagram following the proper way: no bots, no shortcuts, just tried-and-true methods for engaging with your audience and converting them into followers!
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