How to Develop a Vibrant Instagram Social Media Marketing Plan Social networking is one of the most potent marketing platforms available today. Sharing your products or services on social media channels, from Facebook posts to Twitter tweets, is a terrific method to enhance brand exposure, engagement, sales, and leads. However, when it comes to using Instagram for marketing, many individuals are baffled. Many of us use Instagram to share images of our families, friends, trips, and cuisine, but how can it be used for business? Is it even necessary? Don't underestimate Instagram's worth in boosting your brand and marketing efforts, especially given its rapid growth. It has evolved into a highly important marketing tool, and while the 18-29 age group continues to be the most active users, the older age groups are catching up quickly. Sprout Social's Instagram statistics for 2018 are as follows: • On Instagram, 7 out of 10 hashtags are branded. • On Instagram, 80% of users fol...